Selling Your Luxury Home

Who are today’s luxury buyers?

In today’s market there are more affluent buyers than ever before. Almost 63% of the world's high net worth individual (HNWI) population lives in the United States, Japan, Germany, and China, according to the Capgemini World Wealth Report. The U.S. had about 7.5 million HNWIs in 2021, up 13.5% from 2020. As a group, the HNWI population saw its assets grow 8.0% in 2021, reaching $86 trillion in wealth with North America leading the world's HNWI wealth with $27.7 trillion.

Luxury buyers are not just looking for a home. They are looking for an experience. The HNWI is placing a higher demand on “time, rarity, and experiences.” 

What motivates luxury buyers?

Luxury buyers are not just looking for a home. They are looking for an experience. The HNWI is placing a higher demand on “time, rarity, and experiences.” 

What motivates luxury buyers

Luxury buyers don’t always have the same set of motivations as traditional buyers. It is crucial to understand the high net worth individual (HNWI) mindset when marketing a luxury price point home.

Because we understand this mindset, we don’t just sell homes, we market a lifestyle. We embrace the importance of creative branding to elicit the emotional response from buyers.

UHNWI individuals are not hyper-focused on list price or price per square foot. At this price point, they want exclusivity, a story to tell and to be dazzled.

Marketing to Luxury Buyers

Leveraging a powerful combination of education, experience, and commitment to excellence, The Lira Group pairs the industry’s top tech with unsurpassed expertise to consistently deliver a robust customized targeted marketing plan for the ultimate exposure of your property.

In addition, we have relationships with the top luxury brokers across the country and membership to luxury networks of agents like, Realm and the Institute for Luxury Home Marketing. This will give your listing even more exposure to the right audience.

Our marketing is unmatched because your home is extraordinary. Let us show you how. 

Contact us today