Privacy Policy

Lira Real Estate LLC | The Lira Group

Last Updated: November 10, 2026

1. Introduction

Welcome to The Lira Group. We respect your privacy and are committed to protecting the personal information you share with us.

This Privacy Policy explains how Lira Real Estate LLC, operating under the brand The Lira Group ("The Lira Group," "we," "us," or "our"), collects, uses, stores, protects, and discloses information obtained through our website, https://gabrielalira.com, and our related real estate services and communications.

The Lira Group is a real estate team affiliated with Compass RE, a licensed real estate brokerage.

By using our website, you acknowledge the data practices described in this Privacy Policy. Where applicable law requires consent for specific activities, including certain marketing communications, we will request that consent separately.

2. Information We Collect

We may collect personal information that you voluntarily provide when interacting with our website, requesting information, or using our real estate services.

Information you provide directly may include:

  • First and last name
  • Email address
  • Telephone or mobile phone number
  • Mailing address
  • Property address and property-related information
  • Home buying, selling, or relocation preferences
  • Property search criteria and areas of interest
  • Information submitted through contact forms, questionnaires, and property inquiries
  • Appointment requests and communications with our team
  • SMS communication preferences and consent records
  • Other information you voluntarily provide

Information collected automatically may include:

  • Internet Protocol (IP) address
  • Browser type and device information
  • Operating system
  • Pages visited and time spent on our website
  • Referral sources
  • Website interactions and navigation activity
  • Cookies and similar tracking technologies

We collect this information to operate our website, respond to inquiries, improve our services, and provide relevant real estate information.

3. How We Use Your Information

The Lira Group may use your personal information for the following purposes:

Real Estate Services

  • Responding to buyer, seller, investor, and relocation inquiries
  • Providing property information and market insights
  • Scheduling property showings, consultations, and appointments
  • Assisting with real estate transactions
  • Communicating transaction updates and related information
  • Providing customer service and ongoing client support

Marketing and Communications

  • Sending requested property listings and real estate information
  • Providing newsletters and market reports
  • Sharing information about new listings, open houses, and real estate opportunities
  • Communicating about events and services offered by The Lira Group
  • Sending promotional emails or text messages where permitted by law and consistent with your communication preferences and consent

Website Operations

  • Maintaining and improving website functionality
  • Understanding website usage and visitor preferences
  • Personalizing the user experience
  • Monitoring website performance and security
  • Preventing fraud and unauthorized activity

Business and Legal Purposes

  • Maintaining accurate client and business records
  • Fulfilling contractual obligations
  • Complying with applicable laws and regulations
  • Protecting our rights, property, and legitimate business interests

4. SMS Communications and Mobile Information Privacy

The Lira Group may offer SMS text messaging to individuals who have provided appropriate consent to receive communications from us.

SMS Program Description

Depending on your consent and relationship with The Lira Group, text messages may include:

  • Responses to real estate inquiries
  • Property listings and showing information
  • Appointment confirmations and reminders
  • Transaction-related updates
  • Real estate market information
  • Open house and event notifications
  • Promotional messages about our real estate services, where authorized

SMS Consent

When you voluntarily opt in to receive text messages through our website or another authorized consent method, you agree to receive SMS communications from The Lira Group consistent with the consent provided.

Consent to receive marketing text messages is not a condition of purchasing any goods or services.

Providing a telephone number or submitting a general website inquiry does not, by itself, constitute consent to receive recurring marketing text messages.

Message Frequency

Message frequency varies based on your interactions with The Lira Group, the services requested, and your communication preferences.

Message and Data Rates

Message and data rates may apply according to your mobile carrier's terms and wireless service plan.

Opt-Out Instructions

You may opt out of receiving SMS communications at any time by replying STOP to a text message from The Lira Group.

After opting out, you may receive a final confirmation message. We will honor your opt-out request in accordance with applicable law.

Customer Support

For assistance with SMS communications, reply HELP to any text message from The Lira Group or contact us at:

Email: gabriela.lira@compass.com
Phone: 615-440-6327

Mobile Information Sharing and Protection

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.

Text messaging originator opt-in data and consent will not be shared with any third parties or affiliates for their own marketing or promotional purposes.

This restriction includes mobile telephone numbers collected for SMS communications, SMS opt-in records, and associated consent information.

We do not sell, rent, or provide mobile numbers or SMS consent information to third parties or affiliates for their independent marketing or promotional activities.

We may engage contracted technology providers, customer relationship management platforms, and messaging service providers to process and deliver communications on our behalf. Such providers may access information only as necessary to perform authorized services and are not permitted to use SMS opt-in information for their own marketing purposes.

These mobile information protections apply notwithstanding any other provision of this Privacy Policy concerning information sharing.

For additional information about our text messaging program, please review our SMS Terms & Conditions.

5. How We Share Information

The Lira Group does not sell mobile numbers or SMS opt-in information for third-party marketing or promotional purposes.

We may disclose other personal information in limited circumstances as described below, subject to applicable law and the specific protections for mobile information described in Section 4.

Service Providers

We may share information with trusted service providers that perform functions on our behalf, including:

  • Website hosting and maintenance
  • Customer relationship management
  • Email and SMS delivery
  • Appointment scheduling
  • Data storage and security
  • Website analytics
  • Marketing technology and advertising services

These providers may access personal information only as necessary to perform authorized services, subject to applicable contractual and confidentiality protections.

Real Estate Brokerage and Transaction Services

As a real estate team affiliated with Compass RE, we may share relevant information with our brokerage and authorized real estate transaction participants when necessary to provide requested services, facilitate transactions, comply with brokerage requirements, or fulfill legal obligations.

Such sharing does not authorize recipients to use SMS opt-in information for independent marketing or promotional purposes.

Business Transfers

If Lira Real Estate LLC is involved in a merger, acquisition, restructuring, or sale of business assets, personal information may be transferred as permitted by applicable law, subject to appropriate privacy protections.

Any transfer of mobile information or SMS consent records remains subject to the restrictions in Section 4 and applicable consent requirements.

Legal Requirements

We may disclose information when reasonably necessary to comply with applicable laws, regulations, subpoenas, court orders, or other lawful requests, or to protect the rights, safety, and security of our business, clients, and others.

With Your Direction

We may share information with other parties when you specifically request or authorize us to do so, subject to applicable law.

6. Cookies, Analytics, and Advertising Technologies

Our website may use cookies, pixels, and similar technologies to enhance functionality, understand visitor behavior, and improve our services.

These technologies may include:

Essential Cookies

Necessary for website operation, security, and basic functionality.

Analytics Cookies

Used to understand website traffic, visitor interactions, and website performance.

Functional Cookies

Used to remember preferences and improve your browsing experience.

Advertising and Remarketing Technologies

We may use advertising technologies to measure campaign effectiveness and display relevant advertisements on third-party platforms.

Depending on the technologies deployed, these services may collect or receive information such as browser identifiers, device information, website activity, and cookie data.

We may use services such as Google Analytics and Meta advertising technologies, where implemented on our website.

Information collected through these technologies is governed by applicable privacy requirements and, where relevant, the privacy policies of the respective providers.

We do not disclose SMS opt-in information or mobile numbers to these advertising platforms for their independent marketing or promotional purposes.

You may manage cookies through your browser settings and, where available, through website consent tools or advertising platform preference settings.

Disabling certain cookies may affect website functionality.

7. Email Marketing

If you subscribe to our newsletters or otherwise consent to receive email marketing, we may send communications about:

  • Nashville and Middle Tennessee real estate
  • Luxury property listings
  • Market reports and insights
  • Real estate services
  • Events, news, and related information

You may unsubscribe from marketing emails by selecting the unsubscribe link included in our messages or by contacting us directly.

Unsubscribing from marketing emails does not automatically cancel necessary transaction-related communications.

8. Data Retention

We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including providing services, maintaining business records, complying with legal obligations, resolving disputes, and enforcing agreements.

Retention periods may vary based on the type of information and applicable legal or regulatory requirements.

SMS consent and opt-out records may be retained as necessary to document compliance with applicable messaging requirements and honor communication preferences.

When personal information is no longer reasonably necessary, we will delete, de-identify, or otherwise securely dispose of it, subject to applicable recordkeeping requirements.

9. Data Security

We take reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, disclosure, alteration, misuse, or destruction.

These measures may include access controls, secure technology platforms, vendor safeguards, and appropriate internal information-handling practices.

However, no method of electronic transmission or storage is completely secure. While we strive to protect personal information, we cannot guarantee absolute security.

10. Your Privacy Choices and Rights

Depending on your location and applicable law, you may have rights concerning the personal information we maintain about you.

These may include the ability to:

  • Request access to certain personal information
  • Request correction of inaccurate information
  • Request deletion of certain information
  • Withdraw consent to marketing communications
  • Opt out of SMS marketing by replying STOP
  • Unsubscribe from marketing emails
  • Manage cookies and certain advertising preferences

Some requests may be subject to legal exceptions or recordkeeping requirements.

To exercise applicable privacy rights, contact us using the information in Section 15.

We will review and respond to requests in accordance with applicable law.

11. Children's Privacy

Our website and real estate services are not directed to children under the age of 13.

We do not knowingly collect personal information directly from children under 13.

If we become aware that personal information has been collected from a child under 13 without appropriate authorization, we will take reasonable steps to delete that information, as required by applicable law.

Parents or guardians who believe a child has provided personal information may contact us.

12. Third-Party Websites and Services

Our website may contain links to websites or services operated by third parties, including real estate platforms, social media networks, and other service providers.

We are not responsible for the privacy practices, content, or security of websites that we do not operate.

We encourage visitors to review the privacy policies of third-party websites before providing personal information.

13. International Data Processing

Personal information may be processed or stored by our authorized service providers in locations outside your state or country of residence.

Where applicable, we take reasonable measures designed to ensure that such processing is subject to appropriate privacy and security protections.

14. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business practices, technologies, services, or applicable legal requirements.

When changes are made, we will update the "Last Updated" date at the beginning of this policy.

Material changes may be communicated through additional notices when required by law.

We encourage visitors to review this page periodically.

15. Contact Information

If you have questions about this Privacy Policy, our information practices, or your communication preferences, please contact:

The Lira Group
Lira Real Estate LLC
Affiliated with Compass RE
3990 Hillsboro Pike, Suite 320
Nashville, TN 37215

Phone: 615-440-6327
Email: gabriela.lira@compass.com
Website: https://gabrielalira.com

For SMS assistance, reply HELP to any text message from The Lira Group.

To opt out of SMS communications, reply STOP.