Development

My mission is to help you grow your business strategically and intelligently, and I have the knowledge and resources to do just that.

At the root of my success are relationships — with builders large and small; with expert-level contractors and vendors; with an extensive network of agents and industry leaders; and with homebuyers themselves. I put those relationships to work for you to give you the same structured approach to market research, positioning, branding, marketing, sales and analytics enjoyed by national builders.

My approach is comprehensive, strategic and agile, designed to help you maximize return on investment — and I’ll partner with you every step of the way.

Land Acquisition

Whether you plan to build three houses a year or 30, whether your focus is on urban infill or pre-sells in new communities, I have you covered. In addition to representing developments throughout Middle Tennessee’s most in-demand areas, I also have access to land not yet on the market.

I take pride in my extensive network of developers, asset managers, investors and wholesalers. Those long-standing and deep-rooted relationships often translate into first access to premium land opportunities. I share that benefit with you, allowing you to identify and get a jump on land positions that fit your business strategy and amplify your unique homebuilding strengths. My reach extends to every hot spot in the Nashville.

Marketing & Sales

I tirelessly promote your properties, combining my sales experience, marketing savvy and strong background in new construction. The goal: to shine a light on your developments and position you for maximum profitability. Then, I streamline the real estate process by connecting you and your clients with carefully vetted partners in property management, mortgage and finance, and title and closing.

Your business is unique. I'm adept at creating tailormade, results-driven sales plans that make the most of marketing channels including:

Print

Sophisticated, eye-catching ads in publications relevant to your target demographic, including Nashville Lifestyles, Luxury Home Magazine, ELITE Homes Nashville and The Tennessean.

Digital Media

Keep your business top of mind for an audience of millions through customized websites and apps, social media management, syndicated web listings, and a robust email database.

Earned Media

Consumers trust earned media (like word-of-mouth recommendations) more than traditional paid advertising. My trusted network of homebuyers, developers and buyer-brokers pays dividends.

Signage

On-site, builder-focused advertising is clean, cost-effective, consistently designed and strategically placed and for an overall great impression that promotes your brand.

Professional Imagery

High-quality photography and videography services for use across channels. Bring your products to lifewith drone footage or creating 3-D tours for your properties.

Data & Reporting

Your success hinges on the numbers — and I'm really good at numbers. Tracking metrics throughout a project’s life cycle is the only way for your business to remain proactive, nimble and in tune with market trends and target demographics. I will arm you with the insightful and actionable information you need to succeed, including the right product mix, best land positions, most profitable price points, and floor plans and features that sell. My reporting tools include:

Competitor Analysis

I know your competition, and I shop your competition. Then I pass that insider information along to you, giving you an edge over other builders and empowering you to smartly grow your business.

Market Studies

I constantly monitor and analyze real estate performance throughout the Nashville area. I also provide detailed comps to help you achieve maximum profit margin and absorption.

Traffic Reports

Tracking weekly activity on your properties, monitoring prospective clients throughout the sales cycle, and evaluating thier feedback allows you to make the most of your marketing dollars.

Hombuyer Surveys

Projects that involve a model home can tap into information direct from prospective buyers and agents. Responses can reveal meaningful trends that allow you to adjust your strategy if needed.

Product Development
& Consulting

Keeping up with today’s fast-paced and ever-evolving market isn’t easy. But I have answers, honed from a combination of insider knowledge, market expertise, continual training and tons of research. I use those insights to improve your financial outlook.

Product Assessment

Market analysis is the foundation of success, and I routinely deliver it to assist you with forecasting and capitalizing on trends:

  • Understand what’s selling, who’s buying and where
  • Assess your current floor plan catalog for target market strength
  • Identify standard features to make you stand out or ensure competitiveness
  • Compare your pricing model to the competition’s for potential margin gain
  • Pinpoint target demographics, market gaps and opportunities for new product development

    Branding &
    Promotion Support

    The strength of your brand improves your bottom line. I embrace the importance of creative branding and dedicate myself to helping
    you put your marketing dollars to work in the smartest way possible.

    I can skillfully enable you to:

    • Craft and deliver your message, clearly and professionally
    • Build a positive perception of and loyalty for your brand
    • Emotionally connect with your target demographic
    • Continually reinforce your credibility and expertise
    • Motivate homebuyers to close the deal