Helping Repeat Clients Achieve a Smooth Holiday Sale

There’s nothing more rewarding than working with repeat clients, and I’m thrilled to share the story of a wonderful family I’ve had the honor of assisting not once, not twice, but three times! Their most recent move involved relocating to Knoxville, which meant selling their beautiful home of just two years. Understandably, they were uncertain about the timing—selling a home during the holiday season can be a challenge.

Thankfully, with the Compass 3-Phased Marketing Strategy, we had a solid plan in place to ensure a seamless and stress-free experience:

Phase 1: Private Exclusive

We started by listing their home as a Private Exclusive. This allowed us to test the waters, gain valuable feedback, and generate early interest without officially going public. This strategic step extended our marketing runway and gave us insights to position the home effectively.

Phase 2: Coming Soon

Next, we launched the home on Compass’ Coming Soon platform. This built anticipation and expanded exposure while keeping the listing off the public market, ensuring no days on market were added. By signaling increased competition, we piqued buyer interest and created a buzz around the property.

Phase 3: Go Live

Here’s the best part: we never even reached the Go Live stage! Before the home went public, we received an amazing offer. This meant the family could avoid the stress of holiday showings and move forward with their plans smoothly.

A Successful Outcome

The result was exactly what we hoped for: a smooth, stress-free sale that perfectly aligned with the family’s timeline. It’s moments like these that remind me why I love what I do—helping families transition to their next chapter with ease.

If you’re thinking about selling your home, even during a busy time of year, let’s create a plan tailored to your needs. With the right strategy, anything is possible. Let’s get started today!