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Privacy Policy

Last updated: May 13, 2020 This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You. We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions

Interpretation

The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Definitions

For the purposes of this Privacy Policy:
  • You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.
  • Company (referred to as either "the Company", "We", "Us" or "Our" in this Agreement) refers to Lira Real Estate LLC, Nashville, TN.
  • Affiliate means an entity that controls, is controlled by or is under common control with a party, where "control" means ownership of 50% or more of the shares, equity interest or other securities entitled to vote for election of directors or other managing authority.
  • Account means a unique account created for You to access our Service or parts of our Service.
  • Website refers to Gabriela Lira Real Estate, accessible from https://gabrielalira.com/
  • Service refers to the Website.
  • Country refers to: Tennessee, United States
  • Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used.
  • Third-party Social Media Service refers to any website or any social network website through which a User can log in or create an account to use the Service.
  • Personal Data is any information that relates to an identified or identifiable individual.
  • Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.
  • Device means any device that can access the Service such as a computer, a cellphone or a digital tablet.
  • Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:
  • Email address
  • First name and last name
  • Phone number
  • Usage Data

Usage Data

Usage Data is collected automatically when using the Service. Usage Data may include information such as Your Device's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data. When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data. We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service. You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of our Service. Cookies can be "Persistent" or "Session" Cookies. Persistent Cookies remain on your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close your web browser. Learn more about cookies in the "What Are Cookies" article. We use both session and persistent Cookies for the purposes set out below:
  • Necessary / Essential Cookies Type: Session Cookies Administered by: Us Purpose: These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the services that You have asked for cannot be provided, and We only use these Cookies to provide You with those services.
  • Cookies Policy / Notice Acceptance Cookies Type: Persistent Cookies Administered by: Us Purpose: These Cookies identify if users have accepted the use of cookies on the Website.
  • Functionality Cookies Type: Persistent Cookies Administered by: Us Purpose: These Cookies allow us to remember choices You make when You use the Website, such as remembering your login details or language preference. The purpose of these Cookies is to provide You with a more personal experience and to avoid You having to re-enter your preferences every time You use the Website.
  • Tracking and Performance Cookies Type: Persistent Cookies Administered by: Third-Parties Purpose: These Cookies are used to track information about traffic to the Website and how users use the Website. The information gathered via these Cookies may directly or indirectly identify you as an individual visitor. This is because the information collected is typically linked to a pseudonymous identifier associated with the device you use to access the Website. We may also use these Cookies to test new advertisements, pages, features or new functionality of the Website to see how our users react to them.
For more information about the cookies we use and your choices regarding cookies, please visit our Cookies Policy.

Use of Your Personal Data

The Company may use Personal Data for the following purposes:
  • To provide and maintain our Service, including to monitor the usage of our Service.
  • To manage Your Account: to manage Your registration as a user of the Service. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user.
  • For the performance of a contract: the development, compliance and undertaking of the purchase contract for the products, items or services You have purchased or of any other contract with Us through the Service.
  • To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application's push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.
  • To provide You with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless You have opted not to receive such information.
  • To manage Your requests: To attend and manage Your requests to Us.
We may share your personal information in the following situations:
  • With Service Providers: We may share Your personal information with Service Providers to monitor and analyze the use of our Service, to advertise on third party websites to You after You visited our Service, to contact You.
  • For Business transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of our business to another company.
  • With Affiliates: We may share Your information with Our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include Our parent company and any other subsidiaries, joint venture partners or other companies that We control or that are under common control with Us.
  • With Business partners: We may share Your information with Our business partners to offer You certain products, services or promotions.
  • With other users: when You share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside. If You interact with other users or register through a Third-Party Social Media Service, Your contacts on the Third-Party Social Media Service may see Your name, profile, pictures and description of Your activity. Similarly, other users will be able to view descriptions of Your activity, communicate with You and view Your profile.

Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies. The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company's operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction. Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer. The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Other legal requirements

The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:
  • Comply with a legal obligation
  • Protect and defend the rights or property of the Company
  • Prevent or investigate possible wrongdoing in connection with the Service
  • Protect the personal safety of Users of the Service or the public
  • Protect against legal liability

Security of Your Personal Data

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

Detailed Information on the Processing of Your Personal Data

Service Providers have access to Your Personal Data only to perform their tasks on Our behalf and are obligated not to disclose or use it for any other purpose.

Analytics

We may use third-party Service providers to monitor and analyze the use of our Service.
  • Google Analytics Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualise and personalise the ads of its own advertising network. You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js and dc.js) from sharing information with Google Analytics about visits activity. For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy?hl=en

Email Marketing

We may use Your Personal Data to contact You with newsletters, marketing or promotional materials and other information that may be of interest to You. You may opt-out of receiving any, or all, of these communications from Us by following the unsubscribe link or instructions provided in any email We send or by contacting Us. We may use Email Marketing Service Providers to manage and send emails to You.

Behavioral Remarketing

The Company uses remarketing services to advertise on third party websites to You after You visited our Service. We and Our third-party vendors use cookies to inform, optimize and serve ads based on Your past visits to our Service.
  • Facebook Facebook remarketing service is provided by Facebook Inc. You can learn more about interest-based advertising from Facebook by visiting this page: https://www.facebook.com/help/164968693837950 To opt-out from Facebook's interest-based ads, follow these instructions from Facebook: https://www.facebook.com/help/568137493302217 Facebook adheres to the Self-Regulatory Principles for Online Behavioural Advertising established by the Digital Advertising Alliance. You can also opt-out from Facebook and other participating companies through the Digital Advertising Alliance in the USA http://www.aboutads.info/choices/, the Digital Advertising Alliance of Canada in Canada http://youradchoices.ca/ or the European Interactive Digital Advertising Alliance in Europe http://www.youronlinechoices.eu/, or opt-out using your mobile device settings. For more information on the privacy practices of Facebook, please visit Facebook's Data Policy: https://www.facebook.com/privacy/explanation

Children's Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.

Your California Privacy Rights (California's Shine the Light law)

Under California Civil Code Section 1798 (California's Shine the Light law), California residents with an established business relationship with us can request information once a year about sharing their Personal Data with third parties for the third parties' direct marketing purposes. If you'd like to request more information under the California Shine the Light law, You can contact Us using the contact information provided below.

California Privacy Rights for Minor Users (California Business and Professions Code Section 22581)

California Business and Professions Code section 22581 allow California residents under the age of 18 who are registered users of online sites, services or applications to request and obtain removal of content or information they have publicly posted. To request removal of such data, and if you are a California resident, You can contact Us using the contact information provided below, and include the email address associated with Your account. Be aware that Your request does not guarantee complete or comprehensive removal of content or information posted online and that the law may not permit or require removal in certain circumstances.

Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party's site. We strongly advise You to review the Privacy Policy of every site You visit. We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Changes to this Privacy Policy

We may update our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page. We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the "Last updated" date at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, You can contact us:
  • By email: gabriela.lira@compass.com
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    © 2025 The Lira Group | LIC #323797 | COMPASS RE All rights reserved | Privacy Policy | Powered by Blok.

    The Lira Group is a real estate team affiliated with Compass RE, a licensed real estate broker and abides by all applicable Equal Housing Opportunity laws. All material presented herein is intended for informational purposes only. Information is compiled from sources deemed reliable but is subject to errors, omissions, changes in price, condition, sale, or withdrawal without notice. No statement is made as to accuracy of any description. All measurements and square footages are approximate. This is not intended to solicit property already listed. Nothing herein shall be construed as legal, accounting or other professional advice outside the realm of real estate brokerage.

    The Digital Millennium Copyright Act of 1998, 17 U.S.C. § 512 (the “DMCA”) provides recourse for copyright owners who believe that material appearing on the Internet infringes their rights under U.S. copyright law. If you believe in good faith that any content or material made available in connection with our website or services infringes your copyright, you (or your agent) may send us a notice requesting that the content or material be removed, or access to it blocked. Notices must be sent in writing by email to gabriela.lira@compass.com. “The DMCA requires that your notice of alleged copyright infringement include the following information: (1) description of the copyrighted work that is the subject of claimed infringement; (2) description of the alleged infringing content and information sufficient to permit us to locate the content; (3) contact information for you, including your address, telephone number and email address; (4) a statement by you that you have a good faith belief that the content in the manner complained of is not authorized by the copyright owner, or its agent, or by the operation of any law; (5) a statement by you, signed under penalty of perjury, that the information in the notification is accurate and that you have the authority to enforce the copyrights that are claimed to be infringed; and (6) a physical or electronic signature of the copyright owner or a person authorized to act on the copyright owner’s behalf. Failure to include all of the above information may result in the delay of the processing of your complaint.

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    I agree to be contacted by The Lira Group via call, email, and text. To opt-out, you can reply 'stop' at any time or click the unsubscribe link in the emails. Message frequency may vary. Message and data rates may apply. Privacy Policy

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    Privacy Policy

    The Real Estate Production Company DBA Blok ("Blok," "we," "us," "our") provides websites, hosting, digital marketing and other technology to our clients ("Clients") in the real estate industry. Our services help real estate professionals enhance their online presence and manage their digital marketing efforts

    This Privacy Policy describes how we collect, use, and protect personal information when you visit the websites of our Clients. As a visitor to our Clients' websites ("Sites"), this policy applies to you. Our Clients' branding may be displayed on the Site you are interacting with, but Blok is responsible for providing the underlying technology and services.

    If you are a visitor to one of our Clients' Sites, this Privacy Policy applies to you and describes Blok's policies and practices regarding the collection, use, and disclosure of your personal information. Blok provides these services solely as a service provider and data processor, using the personal information collected at the direction of our Clients.

    This Privacy Policy does not apply to any websites, applications, or other online services that do not link to this policy, including other services provided by our Clients. Please contact the Client directly to learn about how they use your personal information.

    1. Information We Collect

    1.1. Information You Provide to Us

    • Contact Information: We collect contact information that you provide, such as your name, email address, and phone number.
    • Payment Information: For transactions, we collect payment details, but this information is tokenized and processed securely by our payment provider.
    • Communications: When you contact us for support or provide feedback, we collect your correspondence.
    • Other Information: We collect other information not listed here that you may provide to us voluntarily in connection with your interactions with the Client through the Site or Services.

    1.2. Information We Collect Automatically

    • Usage Information: We collect details about your interactions with our Services, such as IP address, browser type, pages viewed, and the time spent on our site.
    • Cookies and Similar Technologies: We use cookies to remember your preferences and track your activity on our site. For more details, see our Cookie Policy.

    1.3. Information from Third Parties

    • Social Media Information: If you interact with us on social media platforms, we may receive information from those platforms according to their privacy policies.
    • Other Sources: We may receive information about you from other third parties, such as marketing partners, public databases, or data providers.

    2. How We Use Your Information

    We use your information to:

    • Provide, operate, and improve our Services.
    • Personalize your experience and deliver content relevant to your interests.
    • Improve our website and Services through data analysis and research.
    • Provide support, and respond to requests, questions, and feedback.
    • Provide marketing and advertising Services on behalf of our Clients.
    • Ensure the security and integrity of our Services.
    • Comply with legal obligations and resolve disputes.
    • Send marketing communications, in compliance with the CAN-SPAM Act.

    3. How We Share Your Information

    We do not sell or share your personal information with third parties for marketing or promotional purposes. We may share your information with:

    • Service Providers: Companies that help us operate our business, such as hosting services, payment processors, and analytics providers, who are required to keep your information confidential.
    • Legal Requirements: When required by law, such as to comply with a subpoena or similar legal process.
    • Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred to the new owner.

    4. Your Rights Under CCPA

    Under the California Consumer Privacy Act (CCPA), California residents have the right to:

    • Know: Request information about the personal data we collect, use, and share about you over the past 12 months.
    • Access: Obtain a copy of your personal data.
    • Delete: Request the deletion of your personal data, subject to certain exceptions.
    • Opt-Out: Decline the sale of your personal data, though we do not sell personal data.
    • Non-Discrimination: Not be discriminated against for exercising any of your CCPA rights.

    To exercise these rights, please contact us at ccpa@blok.co. We will respond to your request within 45 days.

    5. Data Retention

    We retain your information as long as necessary to provide our Services and comply with legal obligations. If you request deletion of your data, we will remove it unless we are compelled to retain it for legal reasons.

    6. Data Security

    We use various security measures to protect your personal information. These include encryption, access controls, and regular security assessments. While we strive to ensure the security of your data, no method of transmission over the Internet or electronic storage is 100% secure.

    7. Cookies and Tracking Technologies

    We use cookies to enhance your experience on our site. You can manage your cookie preferences through your browser settings. Disabling cookies may affect the functionality of our Services. For more information, please see our Cookie Policy.

    8. Do Not Track

    We honor Do Not Track (DNT) signals and do not track, plant cookies, or use advertising when a DNT browser mechanism is in place.

    9. Third-Party Services

    Our site may contain links to third-party websites and services. We are not responsible for the privacy practices or content of these third-party sites. Please review their privacy policies to understand how they collect and use your information.

    We use third-party services such as Google Analytics, Google Ads, and Meta Ads (formerly Facebook Ads) to:

    • Understand and improve the performance of our Services.
    • Remarket advertising to you on behalf of our Clients.

    These services may collect information about your use of our website, including your IP address, browser type, and browsing activities. The data collected by these third parties is used to provide insights into website traffic, user behavior, and marketing effectiveness.

    You can learn more about how these third-party services use your data and opt-out of their data collection by visiting their respective privacy policies:

    • Google Analytics and Google Ads: Google Privacy Policy
    • Meta Ads (Facebook): Meta Privacy Policy

    10. Text Messaging and FTC Compliance

    We adhere to FTC requirements regarding text messaging to protect you from unwanted and unlawful texts. This includes blocking texts from illegitimate numbers and providing a point of contact for reporting any issues. For more details on these requirements, please visit the FCC's website.

    11. International Data Transfers

    Although we do not currently transfer data internationally, we will ensure that any future international data transfers comply with applicable laws and regulations to protect your data.

    12. User Rights and Control

    In addition to CCPA rights, you may have the right to access, correct, or delete your personal information, object to or restrict processing of your data, and request data portability. Please contact us at legal@blok.co to exercise these rights.

    13. Incident Response

    In the event of a data breach, we will notify affected users within 72 hours of becoming aware of the breach, as required by applicable laws. We will take immediate steps to mitigate the breach and prevent future incidents.

    14. Data Minimization and Accuracy

    We are committed to collecting only the personal data that is necessary for the purposes outlined in this policy. We take reasonable steps to ensure the accuracy and completeness of your personal information.

    15. Children's Privacy

    Our Services are not intended for use by children under 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will delete it.

    16. Email Communications and CAN-SPAM Act

    We comply with the CAN-SPAM Act. You can opt-out of receiving our marketing emails by following the instructions at the bottom of each email or by contacting us at optout@blok.co. We will promptly honor your request to be removed from our email lists.

    17. Changes to This Privacy Policy

    We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on our website and updating the effective date. It is your responsibility to review this Privacy Policy periodically.

    18. Contact Us

    If you have any questions about this Privacy Policy, please contact us at:

    Real Estate Production Company DBA Blok
    PO 22582
    901 Broadway
    Nashville, TN 37202
    legal@blok.co